Editorial Product Design
Clout Magazine
Clout Magazine centers Africa’s biggest and brightest talents and celebrates the innovators and trailblazers representing the country both at home and abroad.
YEAR 2021, 2022
ROLE Project Strategy & Marketing
THE BRIEF
Clout Africa has spent the last three years creating a new standard for music production, artist management, and media distribution in Nigeria through our dedicated media incubator and full stack production studio. We launched an editorial package, Clout Magazine as a way to elevate original reporting and in-depth feature writing that peels back the curtain on some of the biggest music discoveries in Africa and celebrates all the artists taking African music to the world.
This page speaks for itself.
01:25
Listen and scroll
Making The BandThe Supa Group
To achieve Clout Magazine’s mission to celebrate artists whose unique sound and positive messages bring hope to music fans in Africa, we seek out the new wave of groundbreaking talents and treat them to exclusive editorial and individual covers. The featured acts give written and video interviews which provide more insights on the stories behind their hit songs and their career paths from humble beginnings to taking over the radio waves, club DJ sets, music lovers’ playlists and indeed the global streaming space.
The Africa ShowDocumenting the Landscape
To achieve Clout Magazine’s mission to celebrate artists whose unique sound and positive messages bring hope to music fans in Africa, we seek out the new wave of groundbreaking talents and treat them to exclusive editorial and individual covers. The featured acts give written and video interviews which provide more insights on the stories behind their hit songs and their career paths from humble beginnings to taking over the radio waves, club DJ sets, music lovers’ playlists, and indeed the global streaming space. The growing appreciation for Nigerian music makes it clear that our stories can make an impact on a larger scale and Clout Africa is uniquely positioned to deal with the balance of reporting conversations around our biggest stars and this new landscape that’s swiftly coming into view.
#SynergyByClout The New Sounds of Africa
As a media agency based in Africa and focused on celebrating African talents, Clout Africa must crystallize this moment and document what’s happening in our music scene. We achieve this by using Clout Mag to promote authentic African stories that will have an impact on a larger scale. We enlist renowned music pundits, fashion stylists, and photographers to bring the Clout Magazine to life, and this fosters an ecosystem that can push the whole music industry forward.
PRINT VERSION
Impact
TEAM & COLLABORATORS
LOCATIONS
Next Project